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14 May 2017

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Join the Warr Party! 20/05/2014

Ride-Out from Ace Cafe
Depart: 10.30am
Sunday 1st June

Iconic Warr’s Harley-Davidson dealership to stage epic day of free events to celebrate 90th anniversary

On June 1st 2014 Europe’s oldest and most well known Harley-Davidson dealership will throw its doors open to passionate riders, vintage bike fans and customisation enthusiasts from across the country, inviting them to become part of UK Harley history as it celebrates 90 years at the famous King’s Road dealership, to include with a ride-out departing from Ace Cafe London at 10.30am to attend this very special day.

In 1924 F.J Warr opened a motor bicycle repair shop on London’s King’s Rd. That same year he became an agent for the Harley-Davidson Motor Co. of Milwaukee, USA and Warr’s Harley-Davidson was born. At that time the flagship of the Harley range was the 'Silent Gray Fellow’, which would have cost a princely £85.

On June 1st, with a combined value of over £2million, the Warr’s Museum will display the largest ever collection of historic Harleys this side of America. World War 2 WL model bikes, which inspired the Harley used in 2011 movie ‘Captain America’, as well as The Model K that shot to fame in the late-50s when a young Elvis Presley posed for the May 1956 cover of The Enthusiast magazine, and later for his "Return of The Rocker" album cover.

For the first time ever, Warr’s Harley-Davidson will also reveal the most unique and innovative custom bikes that have been designed and built by their in-house experts, Kings Road Customs. With the likes of Formula One racing driver Jenson Button and Top Gear’s Richard Hammond amongst their devoted customer base, this is the ultimate destination for bespoke build custom Harleys in Europe.

For those seeking a faster pace of life, special guests include former MotoGP star Jeremy McWilliams who will be showing legendary Harley race bikes from the Warr’s Museum, including four ultra rare XR and KR 750 models.

Rare bike ‘Start Ups’ during the day will also mean visitors will not only be able to see these rare machines but will also be able to both smell and hear the unmistakable Harley-Davidson roar. Among the ‘start up’ machines are a 100 year old ‘Silent Gray Fellow’ and a XR750TT Race bike.

The party starts at 11am with one hell of a line-up, including music from four authentic live Blues and Rock ‘n’ Roll bands, a presentation on Warr’s rich heritage and exciting future from owner John Warr, as well as an array of delicious food from popular local eateries to refuel throughout the day.

The first visitors through the door will be given one of a kind 90th anniversary Warr’s souvenir pins, entering them into an exclusive competition to win a once-in-a-lifetime VIP trip to the Grand Opening Night of the new Ace Cafe in Orlando, U.S.A., and Biketoberfest Bike Week, Daytona. Flights and accommodation for two people plus £500 spending money is included.

For more information about Warr’s Harley-Davidson and the 90th anniversary celebrations, visit

Follow the dedicated 90th anniversary hashtag to join the conversation online, #Warrs90

View the Warr's 90th Anniversary video here –


Warr’s Museum vintage bikes:

Edwardian ‘Silent Gray Fellows’ - four of the rarest pre-WW1 bikes: 1912 X8A, 1914 10C, and two 1915 11F Twins.

The Liberators – large WW2 display with four WL750s in military trim, 1942 Willys Jeep with 50 calibre machine gun, hosted with a four-man GI D-Day re-enactment group

Rock 'n' Rollers - 1950's Elvis K model, 1961 Duo Glide, hosted with a Jive ensemble

Easy Rider - replica of the motorcycle ridden by Peter Fonda in the iconic 1969 American road movie "Easy Rider”

Electra Glides in Blue – Classic H-D police bikes: including a 1965 FLH with rider, 1969 GE Servi Car '750, Secret Service Presidential Special FLH and a Volusia County Sheriffs bike.

Legendary Harley Race Bikes - four ultra rare XR race bikes hosted by Jeremy McWilliams (last Brit to win a Moto GP and XR1200 Indianapolis winner 2013): 1968 KRTT, 1972 XRTT, XR750 Dirt Tracker, XR1200

The first Softail - the first Evo: 1984 Kickstart 4 speed FXST

Various other key models from Harleys 110 Years.

Kings Road Custom bikes:

Charging Bull Softail, Urban Racer Sportster, Messenger Sportster, Warr’s Signature Bobber, Softail Bomber, Amelia Chop, Burningman Softail – plus more.

Live Bands:

Earth Prayer - Female fronted group from London with power and soul in equal measure, and will definitely get the party started with their classic rock sound

Cairo Son - Fronted by the charismatic, Harley riding Magdy Abdel-Rehim, Cairo Son is riff heavy, lyrically diverse grunge and blues influenced rock

Tax The Heat - This Bristol 4-piece wear sharp suits and play brilliantly crafted rhythm and blues-infused Rock 'n' Roll

Curran - London born (via Ireland and America) this band brings high-energy hard rock to our line-up. Expect big solos and even bigger vocals

Notes to editors:

For further information, please contact:

Mollie Bourne - / 020 7908 6528

Press Office -

About Warr’s Harley-Davidson:

Today Warr's dealerships are still owned and operated by the Warr family and form a part of the Warr Group of companies.

Former motorcycle racer John Warr has been group Managing Director since 1990. John is also the founder and director of both Chelsea & Fulham and Meridian Harley Owners Groups

In 2004 at a ceremony in California, Warr's were honoured by the Harley-Davidson Motor Company for outstanding loyalty and dedication to the brand since 1924

Warr's was founded on the Kings Road in 1924 by Captain Frederick James Warr, becoming an official Harley-Davidson dealer that same year.

In 1949 F.J's son Fred Warr left the Royal Air Force and went to work for his father, by the 1960's Fred jnr had become Britain's Harley-Davidson distributor.

In 1999 the company moved into a new purpose built 20,000 sq ft dealership designed by architects Kilburn & Nightingale and built on the site of the original 1920's store.

In 2003 a further Harley dealership was opened in Mottingham, South London - just 10 minutes townbound from jct 3 of the M25.

Limited availability, allocated on a first come, first served basis.
Competition T&Cs apply. Winner will be announced at the Ace Cafe Warr's Harley Day on Sunday 24th August.