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14 May 2017

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Ace & Eco-Rally 27/07/2011

The 2011 Bridgestone Eco-Rally in Association with Start is back by popular demand!



Bridgestone Eco-Rally returns for the 5th year running

The event features a new route from Oxford University to The Mall, Central London

Showcasing the world's best eco-friendly vehicles


The Bridgestone Eco-Rally in association with Start returns this year with a new route and even more of the world’s best eco-friendly vehicles taking part.


The 2011 Bridgestone Eco-Rally will take place on Sunday 31st July, this year starting from Broad Street, Oxford and finishing at The Mall in London, with a pitstop at the BRE Innovation Centre in Watford.  The rally is a convoy of low and zero emission vehicles. This year’s event culminates with a free to attend, green transport exhibition, coinciding with Start’s Summer Programme.  Start, is an initiative inspired by HRH The Prince of Wales to promote and celebrate eco-friendly living. This summer, Start will continue to demonstrate the simple steps that everyone can take towards a more sustainable lifestyle with a series of exhibitions and events including a pop-up restaurant* at Lancaster House on The Mall and a sustainable gardening display in the gardens of Clarence House, the London residence of TRH The Prince of Wales and Duchess of Cornwall.


Many car manufacturers have already signed up to this year’s Bridgestone Eco-Rally including Mitsubishi, Volvo, Aston Martin, Lotus, Nissan, Ford, Tesla and Honda which will be providing the press car for the event, as well as a host of celebs who’ll be driving the vehicles. The names of the celebrities will be revealed at a later date.


Andy Dingley from Bridgestone said; “Following the success of last year’s event, Bridgestone is delighted to be involved again with this year’s Eco-Rally. It is a fantastic event which showcases the vehicles of the future and really shows off the versatility of the different, environmentally-friendly options out there. Bridgestone is committed to reducing the impact of motoring on the environment for current and future generations and this year’s Bridgestone Eco-Rally is set to be bigger and better than ever.”

The Eco-Rally event has been supported by luminaries from the worlds of politics, entertainment, sport and the arts, such as Boris Johnson, Quentin Willson, Chris Huhne, Kevin McCloud, Lucy Siegle, and F1 drivers Eddie Irvine and Nico Hulkenberg amongst others.


The event is organised by Revolve, an organisation committed to accelerating the market for zero emission transport. Spokesperson Steven Glaser said; “Our research last year showed almost a quarter of people in the UK would not consider buying or driving an eco-friendly vehicle and of that number, almost half (43%) believe electric and hydrogen-powered cars and motorbikes would be a hassle to fill up or charge.


“However, every year the technology moves on and the offering to consumers becomes ever more real. This year’s event promises to be a different proposition with even more groundbreaking vehicles – including two, three, four and even 6-wheelers – together with a fresh route and iconic landmarks as backdrops to add an exciting new twist.”


Aside from the main rally from Oxford to The Mall, zero emission city vehicles will also get their own urban leg of the Eco-Rally, departing at Midday from Ace Cafe London to The Mall where they will join the static display of green vehicles.


This year’s Bridgestone Eco-Rally in association with Start will showcase the very latest concepts and low emission technology for the masses. For more information about the Bridgestone Eco-Rally, please visit For more information about Start, please visit