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Paid Car Market Research 01/02/2017

Paid Car Market Research

Venue: W1 area
Wednesday 15th February
£60 for 2 hours

Market Research company People4u, are looking to hold focus groups on behalf of a luxury car company.

3pm – Lexus GS/IS owners

5.30pm – Mercedes E-class, BMW 5-series, Audi A6, Volvo S90, Infiniti Q70 or Jaguar XF

8pm – Mercedes C-class, BMW 3-series, Audi A4 or Volvo S60

If you are interested, please answer the following, and send to: info@people4u.org.uk


1.    Name
2.    Contact number
3.    Age
4.    Gender
5.    Postcode
6.    Occupation & industry
7.    Do you own a car?
8.    When do you plan to purchase a new automobile?
1.    Within the upcoming 12 months
2.    Within 1 – 2 years
3.    Within 2 – 3 years
4.    More than 3 years from now
9.    Give details of your current car (the one you drive most often)
o    MAKE
o    MODEL
o    YEAR (of manufacture)
1.    Will your next car purchase be a replacement for the above car, or will it be an addition to the household? (WE ARE LOOKING FOR BOTH)
1.    Replacement
2.    Addition (not a replacement)
1.    How likely are you to consider each of the following types of automobiles? Give answers using a scale of 1 to 5 (1=Definitely consider 5 =Definitely will not consider)
1.    Premium luxury saloon (BMW 5-series, Mercedes Benz E-class Audi A6, etc.)
2.    High trim mainstream saloon (such as Honda Accord, Toyota Camry)
3.    Entry level luxury saloon (such as a BMW 3-series, Mercedes Benz C-Class, Lexus IS, Audi A3, etc.)
2.    How likely are you to consider the following manufacturers for your next purchase? Give answers using a scale of 1 to 5 (1=Definitely consider 5 =Definitely will not consider)
1.    Honda
2.    Audi
3.    BMW
4.    Cadillac
5.    Infiniti
6.    Jaguar
7.    Lexus
8.    Mercedes Benz
9.    Volvo
3.    Please indicate the make, model and year of the automobile(s) in your household? Start with the automobile that is driven most frequently. 
o    MAKE
o    MODEL
o    YEAR (of manufacture)
    MAKE
    MODEL
    YEAR (of manufacture)
    MAKE
    MODEL
    YEAR (of manufacture)

1.    Which time(s) can you attend?

Please email all answers to info@people4u.org.uk